Baddie Bae is a brand inspired by the beauty and confidence of all women who are not afraid to live their fullest life or be their best and most authentic self. We believe a Baddie is beautiful, confident and healthy. To us a Bae is not just someone’s girlfriend or wife although she may choose to be, but we define a Bae as a woman who understands the importance of putting herself, her health and fitness Before Anyone Else so she can live her life at her highest vibration and frequency.